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Brand Manager - Distance

Company EDUCOR
Reference # BM
Published 07/05/2019
Contract Type Permanent
Location Pinetown, KwaZulu-Natal, South Africa
Introduction
Educor is the largest private education supplier in Southern Africa., managing 10 educational brands across its more than 60 campuses and sites in South Africa and internationally. As a Group we possess a rich heritage with brands that have been in existence for many years. Since our inception in 2008, Educor has evolved into an education giant offering face-to-face, distance and online learning. Our face to face brands include Damelin, CityVarsity, ICESA, Central Technical College and recently the Dermatech Training Institute. Distance brands include INTEC College, Damelin Correspondence College (DCC) and our higher-education distance brand, Lyceum. New additions to the Educor house of brands are our innovative and inspiring online brands, Damelin Online and CityVarsity Online. These brands remain the cornerstone of the Educor stable.
Job Functions Marketing
Industries Education
Specification
MAIN PURPOSE OF THE JOB:

•Responsible for developing, defining and guiding the brand/marketing strategy to deliver business objectives.
•Drive the execution of effective brand and marketing campaigns/special projects to develop and grow the
designated brands
•Develop and manage the budget and organize resources to meet the brand objectives.
•Research and analyse the products, target market, industry trends and competitive activity to support brand
growth and innovation
•Liaise with relevant brand stakeholders (Sales, GM’s, Academics, Legal, Finance etc.) to identify, develop and
execute brand/marketing activities
•Negotiates with outside vendors as required
•May assist in the establishment of product pricing

KEY PERFORMANCE AREAS:

•Conduct Market Research
•Analyse data to identify trends, issues, opportunities for growth and involvement
•Identify opportunities for new product development or markets.
•Develop annual budgets
•Effective monthly monitoring of expenditure
•Ensure budget allocation will yield the highest ROI
•Establish relationships with all the business unit stakeholders (Head of Brand, Campus Managers, Sales Heads,
Department, external service providers)
•Obtain continuous on the ground insights from branches/sites
•Work effectively with the internal agency for the delivery of collateral and campaigns
•Development of effective and creative marketing campaigns that contributes to the brand growth
•Ensure all communication and collateral is aligned to the brand values, identity and vision
•Ensure timeous execution of campaigns
•Identify new marketing channels for driving brand awareness and lead generation


Requirements
REQUIREMENTS OF THE JOB:

1.Marketing Degree
2.Minimum 6 months experience in a Brand role
3.Excellent computer literacy is essential especially in MS Outlook, MS Word, MS Powerpoint and MS Excel.
4.Presentation Skills
5.Experience in Budget Management


COMPETENCIES OF THE JOB:

1.Team player, organised and efficient
2.Good attention to detail.
3.Impeccable analytical and communication skills
4.Able to work independently
5.Experience in meeting deadlines and able to function in a highly pressurized environment
6.Results driven attitude
7.Creative Thinker and problem solver
Job Closing Date 28/05/2019
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Last Updated: 12-4-2019 [19.04.01.03]
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